top of page

EATING DISORDER AWARENESS

Eating disorders are more than an extreme diet or an obsession with weight. They are not a lifestyle choice or simply an unhealthy relationship with food. Eating disorders are serious mental illnesses with a high mortality rate, carrying risks of premature death due to long-term medical complications and an increased risk of suicide.

What are Eating Disorders?

Eating disorders come in many different forms, all of which are extremely serious and potentially life-threatening illnesses. They impact a person’s physical, mental, and overall wellbeing.

While the characteristics of each type of eating disorder vary, they generally involve disturbances in thoughts and feelings around body weight or shape, and/or disruptions in a person’s relationship with food and eating.

Research from 2023 indicates that approximately 1.1 million people in Australia were experiencing an eating disorder — a 12% increase from 2012. This equates to about 1 in 23 Australians.

There is no single type of person who develops an eating disorder. Eating disorders do not discriminate by gender, weight, height, sexuality, or cultural background — they can affect anyone.

People may develop an eating disorder for many reasons, influenced by a combination of biological, psychological, and sociocultural factors. Certain individuals may be at higher risk due to these factors.

Just as there are factors that increase susceptibility, there are also protective factors that may reduce the likelihood of developing an eating disorder. These include:

Individual protective factors:

  • Body acceptance

  • A healthy relationship with food and eating

  • Media literacy

Family protective factors:

  • Supportive family environment

  • Healthy communication and role modelling

Socio-cultural protective factors:

  • Positive peer influences

  • Inclusive community norms

  • Reduced exposure to harmful media messages

Stigma and Misconceptions Around Eating Disorders

There are many misconceptions about eating disorders, often due to a lack of awareness and understanding. These misunderstandings can contribute to stigmatising attitudes and beliefs.

Some of the common misconceptions and myths around eating disorders include:

  • "An eating disorder is a lifestyle choice" 

  • "Dieting is a normal part of life"

  • “You can tell if someone has an eating disorder just by looking at them.”

  • “Eating disorders are a phase or a cry for attention.”

Eating disorders often attract more stigma than other mental health conditions. Societal stigma, combined with the experiences of people living with an eating disorder, can lead to shame and isolation. This stigma can reduce a person’s willingness to seek help, delay access to necessary support and treatment, and potentially increase the severity and duration of the disorder.

What can you do?

  • Create a safe place for honest and open conversations about not only eating disorders but any mental health challenges with those around you 

  • Increase your own awareness, educate yourself and others on the disorder

  • Recognise the challenges those living with an eating disorder may face

  • Show compassion and empathy 

  • Be conscious of your language. Use affirming and inclusive terms and avoid using stigmatising language that perpetuates feelings of shame or guilt around eating, shape and weight

  • Be inclusive of anyBODY

  • Try educate others if you see or hear something that is feeding into the stigma and misconception 

  • Shop at BEYOND THE LABEL - CLOTHING FOR CHANGE (apparently they make some cool stuff that supports this sort of thing...) and choose to support eating disorder awareness with your purchase 

References:

DIFFERENT TYPES OF EATING DISORDERS

ANOREXIA NERVOSA

People with anorexia nervosa have an intense fear of gaining weight or becoming overweight, regardless of their current weight or appearance. They often restrict their food intake to the point where maintaining a healthy weight becomes difficult.

BULIMIA NERVOSA

People with bulimia nervosa experience repeated episodes of binge eating, followed by compensatory behaviours such as excessive exercise, self-induced vomiting, or misuse of laxatives. These cycles often continue as the person struggles with concerns about their weight and body shape.

BINGE EATING DISORDER

People with binge eating disorder often consume unusually large amounts of food within a short period of time. Unlike bulimia nervosa, binge eating is usually not followed by compensatory behaviours. During these episodes, the person often feels a loss of control over their eating.

UNSPECIFIED FEEDING OR EATING DISORDER (UFED)

UFED is a common eating disorder in which a person experiences disordered eating that causes distress and can affect their health. However, the symptoms are unclear or incomplete and do not fully meet the criteria for a specific eating disorder such as anorexia, bulimia, or binge eating disorder.

OTHER SPECIFIED FEEDING AND EATING DISORDERS (OSFED)

OSFED is used when a person experiences disordered eating behaviours that cause distress or health issues but do not meet the full criteria for a specific eating disorder such as anorexia, bulimia, or binge eating disorder.

DISORDERED EATING

Disordered eating refers to unhealthy eating patterns that can negatively impact a person’s physical or mental health. This may include restrictive dieting, compulsive eating, skipping meals, or other irregular eating behaviours.

AVOIDANT/RESTRICTIVE FOOD INTAKE DISORDER (ARFID)

ARFID involves extreme avoidance of food or eating, which can lead to nutritional deficiencies and health concerns. It may include highly selective or disturbed eating patterns and is not related to body image or weight concerns.

IN AUSTRALIA THERE ARE OVER 1.1 MILLION PEOPLE CURRENTLY LIVING WITH AN EATING DISORDER

Out of those 1,100,000+ people in Australia living with and eating disorder, the type of diagnosis varies. Below is a breakdown of the most common types

34%

UFED

Unspecified Feeding or Eating Disorder

11%

Bulimia Nervosa

27%

OSFED

Other Specified Feeding and Eating Disorder

3.5%

Anorexia Nervosa

21%

Binge Eating Disorder

3%

ARFID

Avoidant/Restrictive Food Intake Disorder

References:

ORGANISATIONS DOING BIG AND AMAZING THINGS IN THE WORLD OF EATING DISORDERS

Let's break the stigma around eating disorders so those experiencing them can access help without shame. With greater awareness and connection, we can reduce the silence and move toward a future where fewer lives are lost to these serious illnesses.

DO YOU OR SOMEONE YOU KNOW NEED HELP?

PLEASE REACH OUT FOR THE HELP FOR YOURSELF OR SOMEONE YOU KNOW BECAUSE NOBODY DESERVES TO LIVE THROUGH LIFE SUFFERING!

Immediate Crisis Support (24/7)

  • Butterfly Foundation – National Eating Disorders Helpline – 1800 33 4673
    Support, information, and counselling for anyone affected by eating disorders.

  • Lifeline – 13 11 14
    Crisis support for anyone feeling unsafe, distressed, or at risk.

  • Beyond Blue Support Service – 1300 22 4636
    Support for anxiety, depression, or mental health challenges often linked with eating disorders.

  • Suicide Call Back Service – 1300 659 467
    Professional counselling for people experiencing suicidal thoughts or crisis.

  • Kids Helpline – 1800 55 1800
    Support for children and young people aged 5–25, including issues related to body image or eating disorders.

PROUDLY SUPPORTING

Black Dog Institute
The Secret Burden
The Butterfly Foundation
Small Steps 4 Hannah
Lifeline
Full Stop Australia

From threads to impact. You’re part of something bigger

Because of you, $1,376.20 has been raised through 114 Beyond the Label items...

Labels don’t define you. You define you. Beyond the Label — Wear it with pride.

  • Facebook
  • Instagram

Stay Beyond the Label - Join the fam for exclusive drops, news & good vibes!

© 2025 BEYOND THE LABEL - CLOTHING FOR CHANGE | ABN 58 310 160 689

bottom of page