Beyond the Label is a fashion brand created by Gemma Graham. Every piece is designed with purpose — 100% of profits are donated directly to a charity of your choice from our approved list of eating disorder, mental health, sexual assault, and domestic/family violence charities.

When you choose an item, you’ll select your size, colour, and the charity you’d like to support from our list. After your order is complete, 100% of the profits from your purchase are donated directly to that charity — making every piece you wear a statement of purpose.

Yes — when we say 100% of profits, we mean it. After covering the basic costs of production, packaging, and shipping, every cent of profit from your order goes directly to the charity you chose at checkout.

We support trusted charities in the areas of eating disorders, mental health, sexual assault, and domestic/family violence support.

We’re always open to recommendations. While we review each suggestion carefully to ensure it aligns with our mission, you’re welcome to reach out to us with charity ideas.

Yes, Beyond the Label would love to be seen being worn internationally so we will do our best to ship worldwide. Please contact us for shipping costs if you live internationally.

Yes, we accept returns and exchanges in line with our return policy. Please note that as all profits are donated, refunds may affect the donation amount. Full details can be found on our Returns page.

Spread the word, share our story on social media, or donate directly to one of our listed charities.

The turnaround time is likely to be 10–14 business days. I know you’re keen to get your threads ASAP, and I so appreciate your patience — promise it’ll be worth the wait! 💛 Once your item lands at my door, it will be carefully packaged up (with a whole lot of love and good vibes), given the final finishing touches, and then sent straight out to you!

Once you’ve finished shopping, simply finalise your cart and you’ll receive an invoice with bank account details to make payment via direct deposit. Direct deposit is the only payment method — this helps avoid third-party fees that would otherwise eat into the profits from your purchase (and those profits go straight to your chosen charity 💛). Once your payment has been received, you’ll get a receipt confirming your order has been officially placed — and that’s when the countdown to your new threads begins! ✨